As Social Media Coordinator, I was appointed by AIGA Boston President to update Give the Gift of AIGA membership graphic with a holiday theme like past years as a holiday marketing campaign to promote AIGA membership for 2019 holiday season.
INSPIRATION BEHIND GIVE AIGA GRAPHIC
Company: AIGA Boston, chapter of AIGA Design | Team: AIGA Boston Board Members
The 1st round design was too similar to National AIGA colors and colorful for the holidays. Given the idea by the President of AIGA Boston of a "gift that has a ribbon" after 1st round design, a ribbon-like graphic was created and a ribbon-style font - Shipped Good 2 - was used. The colors reflect the holiday spirit.
The design was seen in the monthly AIGA Boston email newsletter, the AIGA Boston website, and all AIGA Boston social media.
In 2020, the graphic was used again on AIGA Boston social media, website and email newsletter to promote Give the Gift of AIGA membership during Giving Tuesday.
