During my years in publishing, I partnered with a web developer on a range of freelance projects. Below are the stories and creative direction behind each client’s website concept.
Yoga Warriors Fighting Cancer was my first client, for whom I collaborated on the development of a fundraising website. The site was created for Ava to support cancer research at Dana-Farber following her journey to becoming cancer-free.
Client: Yoga Warriors Fighting Cancer
I developed three website design concepts based on the client’s vision. Each concept focused on themes of rebirth, incorporating a lotus flower motif and shades of pink to reflect healing and strength. At the time, content was still in development, so the designs emphasized layout, visual direction, and user experience. The third concept was selected as the final design.
The completed website became a central hub for Ava’s fundraising efforts, allowing family, friends, and supporters to stay connected throughout her journey. It also provided an e-commerce component where visitors could purchase yoga apparel, with proceeds benefiting Dana-Farber Cancer Institute.
I have used Stephanie's service on multiple occasion's to put together mockups for website. She has a great quality of work and her turn-around time is exceptional. - Christopher Grandoit, Web Developer
Client: Splash Sales
The owners of Splash Sales sought to improve the “Lines & Manufacturers” page to create a more user-friendly and visually engaging experience.
The existing layout featured names, logos, and descriptions for each line and manufacturer, which resulted in a cluttered and overwhelming user experience before visitors could navigate to individual pages. To address this, I developed three design concepts focused on improving usability, organization, and visual clarity.
Each concept prioritized streamlined navigation and a clean, professional aesthetic. The final mockups presented the Lines & Manufacturers in a simplified list format, reducing visual clutter while maintaining key information. This approach created a more intuitive browsing experience and allowed users to easily locate and access specific brands.
The owners responded positively to the refined direction, particularly the consolidated list format for improved readability and navigation. However, the project concluded prematurely as Splash Sales closed during the economic downturn of the recession.
Client: Nova Sales Associates
The owners of Nova Sales Associates wanted an updated website design to refresh their brand presence and drive increased revenue.
I developed five distinct website concepts (with the top three shown above), each exploring a refreshed visual direction while maintaining the company’s established branding and color palette. The initial phase of the project focused on redesigning the homepage, with an emphasis on modern aesthetics, improved user experience, and stronger visual engagement.
This project allowed for a high level of creative exploration, resulting in a range of design directions tailored to the client’s goals. After several months of review, the owners selected a preferred concept to move forward with. However, the redesign and subsequent development phases were ultimately put on hold. The project concluded as the company shifted direction and Nova Sales Associates later closed its business.
