THE STORY BEHIND PROJECT SMILE FASHION ON FIRE GALA
Working with Project Smile started at the beginning of 2017. After attending several past events that Catherine Pisacane, Founder of Project Smile, was hosting in support of Project Smile, I ask her for design opportunities. Catherine needed a graphic designer to create graphics and promotional materials for her yearly Gala. In the Spring of 2017, the Gala was named Fashion on Fire. Catherine wanted an image to represent the name, fashion industry as well as something that would stand out against all other fashion events. Fashion on Fire Gala was to be the first large event for Project Smile and during Boston Fashion Week featuring a silent auction, fashion vendors, and runaway show.
With the approval of Catherine and the team working on the event, a Shuttershock image was used to be placed on all promotional materials. The idea of the graphic layout format came from an Ischia Film Festival image. The fonts and color of red used appear powerful similar to the name of the event.
The promotional materials created during the year include a flyer, a sponsorship package for fashion vendors and vendors for a silent auction, advertisements and a program booklet. Advertisements were seen on Project Smile Facebook event page, website and newsletter, Boston Fashion Week website, yelp.com, boston.com, and other Boston event websites plus in the Improper Bostonian Fall Arts Issue.
As the result of the Fashion on Fire Gala, the Gala raised over $20,000.
The success of the Fashion on Fire Gala in 2017 came more projects for Project Smile, seen on my portfolio page, and another Fashion on Fire Gala. This time the Gala was to kick off Boston Fashion Week 2018. The flyer format change as the title of the event and the imagery remained the same. The same promotional materials were produced with updated content to promote the Gala.
As the result of the Fashion on Fire Gala, the Gala raised over $10,000. In addition to providing design services to Project Smile Galas, I was also a Fundraiser Committee for the events by providing items from restaurants, bars, and entertainment companies for both Galas silent auctions all in support of Project Smile.
Stephanie has done a wonderful job as a graphic designer for Project Smile...I have been impressed with her professional manner...how she listened to the type of images that we wanted and above all, the quality of her design work- it is truly excellent!” - Catherine Pisacane, Founder of Project Smile